Lead Gen: Network Strategies

One of the main reasons why people fail in real estate is that they rely only on family and friends to find leads. Only those who are able to develop a network of relationships in the community they serve will succeed. However, the classic recommendations to improve visibility by getting involved in the community have limited effectiveness, and they will not allow a sustainable advantage over the competition in a crowded space.

First, we will reflect on the different opportunities to engage with the community and gauge their relative effectiveness. We will share our tactics and try to identify less crowded opportunities where competition gives more space. Most geo farming opportunities have now very limited ROI, and clients are becoming reluctant to engage, so we will compare and understand where you exposure actions can yield higher return. Dr. Bizzi will bring the strength of stats and grounded insights, but everyone will bring to the conversation what they do, so that we can all learn from each other and discuss the relative effectiveness of the different approaches.

But then comes the most important part. Why is it that some people are great at forming networks while others fail? Why is it that some people can effectively maintain their relationships while others can't? The science of network formation reveals interesting insights into the development of social dynamics, the emergence of social structures, and the power of influence over others. You have to become a center of influence in the social network of relationships in your community. This is what makes real estate jobs exciting. Understand that you don't just sell houses. You can become central in a community network and gain an influence that is intrinsically rewarding, and makes you feel contributing.

Dr. Bizzi is a world-renowned researcher in networking dynamics and network structure. His research earned more than 1,200 citations worldwide. He published in major scientific journals, was awarded the Emerald Citation Award for the impact of his research, and was runner-up for the best research award of the Journal of Organizational Behavior. He will bring you unique insights that most realtors are unaware of to help you develop a position of prominence in your local network. You will get more leads, but, most importantly, you will have a more fulfilling job.

People succeed when they realize that their job is more then getting and converting leads into customers for money. People succeed when they realize they can make an impact. Developing your network will does not give you leads. It gives you purpose.