Lorenzo Bizzi, Ph.D., is a full professor of strategic management at California State University, Fullerton. He won awards as the best professor of the business college and for the best research of the college. He is the only business professor to have ever won the Carol Barnes Award for best instructor of CSUF. (among 2,000 instructors) He is the only CSUF professor to have ever been nominated twice for best instructor of the California State University system (among 30,000 instructors). He trained realtors for the California Association of Realtors and Orange County Realtors, and was a keynote speaker for the California Escrow Association. He has trained over 100 CEOs, along with thousands of members of boards of directors, executives, senior managers, managers, and MBA students for 20 years. He advised over 100 companies helping them grow their sales. He is a certified Vistage speaker for CEOs. He has been a distinguished or keynote speaker for major companies, conferences, and events with up to 200,000 attendees all over the world. He has appeared multiple times as a guest on the most downloaded sales podcast in the world, among others. He taught in programs in the USA, Canada, England, France, Italy, Spain, Greece, Costa Rica, China, Hong Kong, Thailand, Singapore, Malaysia, Vietnam, South Korea, Indonesia, Brazil, and Argentina.
The book has been in the Top 10 on the Amazon Bestseller List of the Sales & Selling Techniques category every week for eight consecutive months, where it reached #1 Bestselling status. It debunks popular myths about sales tactics using a data-driven and research-backed approach.
Dr. Bizzi has published in leading scientific journals and has been widely cited worldwide. He won the Emerald Citation Excellence Award for the global impact of his research. His research appeared in the popular media and press all over the world, including the Financial Times, Harvard Business Review, and Inc. Magazine. He has been on the editorial review board of top scientific journals.
Dr. Bizzi trained thousands of students in undergraduate, MBA, Executive MBA, Global MBA, HR Master programs, as well as in professional training programs for managers, executives, board of directors, and CEOs of small, medium, and Fortune 500 companies. His MBA students, under his guidance, won twice the national competition of the Small Business Institute for the best consulting project in the USA.
See Dr. Bizzi's appearance in the #1 most downloaded sales podcast in the world, the Sales Gravy Podcast, by Jeb Blount. Dr. Bizzi has made numerous appearances in major sales podcasts, spreading a scientific approach to sales training.
